Underestimating Our Influence Over Others Unethical...

The question that editorial boards always ask is: are popular articles doing justice to the scientific article they are representing or do they poorly represent scientific research? The scientific article, â€Å"Underestimating Our Influence Over Others Unethical Behavior and Decisions† written by Vanessa K. Bohns, Mahdi Roghanizad, and Amy Xu was posted on the Personality and Social Psychology Bulletin. The popular article, â€Å"Its easier than you think to get people to commit bad deeds† by blogger Christian Jarrett, was recently blogged in response to the scientific article. He effectively showcases Bohns research and findings to a different audience than those attracted to the scientific articles. Examining the blog, it is demonstrated that†¦show more content†¦In all, 91 per cent of the participants overestimated how many people theyd need to approach† (Jarrett 1). The numbers provided here are much easier to understand because of the diction that J arrett used. He successfully conveys the same findings from Bohns’ article in terms for the general public to be able to understand. Jarrett decided to use words and the important numbers, which are easier for non-scientists to understand. Jarrett knows his audience and molds his blog to their needs and understandability. Aside with keeping your audience in mind, other important factors include word count. In the blog world, there is an unspoken rule of keeping the word count low when compared to newspaper articles that have extensive words. Many believe because of the low word count, blogs cannot successfully showcase their ideas. However, websites, such as CopyPress, is created for the misfits of the blog world to band together and defy these norms; by showcasing their ideas properly and challenging the word limit. Those that are hired to write for this online company are certified writers, meaning they must be experience with a degree in English. Even though CopyPress stated that a blog post should be no longer than 500 words, they challenge bloggers to reach the 2,000 words maximum or at least to write more than the word limit. Jarrett’s blog is a little over 800 words, challenging the word limited just as CopyPress