Honour and Fidelity Varies for Men and Women in the play...

The theme for honour and fidelity apply for both men and women in Shakespeare’s play ‘much ado about nothing’. Honour and fidelity is represented very differently for men and women as it would have been for the people in Elizabethan times. In this first section of the essay, I will be exploring double standards and Shakespeare’s awareness of the double standards between sexes and his feminist approach, the differences of honour and fidelity for men and women and upper class and lower class comparisons. In order for men to be honourable, they should do great deeds in war which gives them good recognition. From the very beginning of the play we see evidence of this when Leonato says in act 1, scene 1. Leonato: ‘I find here that †¦bestowed†¦show more content†¦However, for women sexual fidelity is important for them to keep their honour. Chastity also is very important, as men do not want to marry a girl who has lost their virginity. There are many double standards going on with male and female honour and fidelity. With males, they do not seem to have any sexual boundaries. They are not expected to have any fidelity and are excused if they cheat on the partner. Men do not need to keep chastity before marriage. This however is not the case for women. If they do any of these things then they are condemned and are no longer respectable women in society. I think that by Shakespeare repeating these themes throughout the play he shows quite a feminist approach. Rather than go along with the idea that in fact the girls should be punished he genuinely makes us feel attached for those characters. Perhaps an example of this would be Beatrice, although she comes over as a woman who isn’t innocent Shakespeare is careful to keep reminding us she is virtuous. Shakespeare shows a fair amount of feminism throughout the play. He exploits the ways in which the men treat and think of women in order to show the audience that in fact it is wrong. He does this most prominently in the wedding scene. As we have already become attached to the character Hero, we feel sorry for her when she is shamed in front of everyone. In this scene, we can see how that all the men believe Claudio straight away making the audience frustrated

Underestimating Our Influence Over Others Unethical...

The question that editorial boards always ask is: are popular articles doing justice to the scientific article they are representing or do they poorly represent scientific research? The scientific article, â€Å"Underestimating Our Influence Over Others Unethical Behavior and Decisions† written by Vanessa K. Bohns, Mahdi Roghanizad, and Amy Xu was posted on the Personality and Social Psychology Bulletin. The popular article, â€Å"Its easier than you think to get people to commit bad deeds† by blogger Christian Jarrett, was recently blogged in response to the scientific article. He effectively showcases Bohns research and findings to a different audience than those attracted to the scientific articles. Examining the blog, it is demonstrated that†¦show more content†¦In all, 91 per cent of the participants overestimated how many people theyd need to approach† (Jarrett 1). The numbers provided here are much easier to understand because of the diction that J arrett used. He successfully conveys the same findings from Bohns’ article in terms for the general public to be able to understand. Jarrett decided to use words and the important numbers, which are easier for non-scientists to understand. Jarrett knows his audience and molds his blog to their needs and understandability. Aside with keeping your audience in mind, other important factors include word count. In the blog world, there is an unspoken rule of keeping the word count low when compared to newspaper articles that have extensive words. Many believe because of the low word count, blogs cannot successfully showcase their ideas. However, websites, such as CopyPress, is created for the misfits of the blog world to band together and defy these norms; by showcasing their ideas properly and challenging the word limit. Those that are hired to write for this online company are certified writers, meaning they must be experience with a degree in English. Even though CopyPress stated that a blog post should be no longer than 500 words, they challenge bloggers to reach the 2,000 words maximum or at least to write more than the word limit. Jarrett’s blog is a little over 800 words, challenging the word limited just as CopyPress

Marketing Plan Completive Environment

Question: Discuss about the case study Marketing Plan for Completive Environment. Answer: Introduction The marketing plan is very crucial for making and developing of an organization. To make a better position among the competitive markets, every company or organization should make a better marketing plan. It represents the completive environment. The marketing plan of Marks and Spencer may be a valuable example to justify the marketing plan as well strategy. The detailed marketing plan will be discussed in the entire report. The company Marks and Spencer mainly sells clothes and luxury food products. Marketing plan The marketing plan for Marks Spencer is just another part of the development analysis of any particular country. The strategy of this company is clearly related to the development of the country as well as the marketing mix strategy and the different analysis. By observing the current macro environment of any particular country, Marks Spencer creates its marketing plan. This plan does not include the previous mistakes that were made initially when this company was new to the market. Like every other company Marks Spencer also has some strategy to build a solid marketing plan. This plan includes, an overall survey of the people of any particular country, understanding the financial condition of the country, geographical location of the country etc. While observing the peoples daily need through the survey, Marks Spencer should complete half of their marketing plan. This is so because it is an open company that delivers mainly the daily needs of the people. Preparing the marketing plan While preparing a perfect marketing plan one must go through these five aspects, Situation Analysis The situation analysis is introduced with the collection of methods to analyze the internal as well as an external environment for an organization (Cadogan 2009). It makes a better understanding of capabilities, business environment and customer environment of Marks and Spencer. The situation analysis of Marks and Spencer is as follows- Internal Situation Analysis Nowadays Marks and Spencer is known as one of the Market leaders among the entire clothing industry (Cotton, Falvey and Kent 2000). The quality of Marks and Spencer products become very high. That makes the company into the top of the entire market. The leadership of Marks and Spencer also grow their business by expanding many stores in the UK as well other countries. In the human resource area, Marks and Spencer have various teams who plays a crucial role to develop the company (Guide to HR administration 2007). The teams also provide Learning, Payroll, HR administration and pensions to increase the productivity of Marks and Spencer every year. External Analysis The external situation analysis mainly depends on PESTLE analysis, SWOT analysis, and Porter's five forces analysis (Holloway 1998). Describing the target audience The audience or the customers are those, for whom the marketing strategy is being planned. So the first step for any company like Marks Spencer is to describe the audience. It only means that a company should have clear specificities view about the customers or the audience. List of marketing goals A company must set their target before coming in to the market. So the list of those achievable goals must be ready in the form of a target. Communication with the customer A company like Marks Spencer must have a perfect communication skill as far as the authority of the company is concerned. Setting the budget Every renowned company has particular budget in mind before starting any sort of business. This budget must be ready and must be clear to the authority. Otherwise the investment can go in vein. PESTLE analysis Political Some critical situation may be faced by Marks and Spencer for changing the political environment (Labov 2001). It happen when the government changes. It introduces some business policies to take a part in business growth. Sometimes It decreases the profit margin. Economic The situation of UK can be different to impact the business of Marks and Spencer by increasing the VAT from 17.5% to 20%. Social Socially, the consumer observation has been changed towards new fashion including value sensitivity that is making new competitive environment (Market dominance and antitrust policy 2003). Legal Marks and Spencer sell high-quality products to their customers for avoiding the legal issues in their business. Environmental It totally depends on the respective country. In the UK, Marks and Spencer sell their clothes in higher rates on winter. That makes an advantage to MS profit margin (McDonald and Dunbar 2013). Porters Five Forces To find the present situation of the company, it is crucial to introduce porter's five forces analysis. Supplier Power The supplier power is increasing rapidly which itself is a threat to the market dominance of MS. Buyer Power The far better situation for MS is the current financial growth after the financial crisis that hit most of the European countries (Noe 2006). During the current time, there is a significant increase in the buyer power which widens the new opportunities for MS to expand its business. Competitive Rivalry: Alternatively, the aggressive pricing strategy of MS creates a strong competitive rivalry in clothing sector that diminish the effect of competition. Threat of Substitution: At present, there is no significant threat of change as there is no alternative supplier of the line of products MS is offering to its customer base (Polidoro and Toh 2011). Threat of New Entry: In this concern, the threats of new entrants for MS is less efficient because of the high capital expenditure, reputation and customers changing expectations that create substantial barriers to entry Aims and Objectives To see how companies aim and objectives are achieved to increase profit by opening more than four express stores. To see how MS become the world's most good and sustainable major retailer. To analyze in which way MS may become the top family brand in the clothing sector. To develop itself as new brand identities. Targeting-Positioning and Segmentation The target market of MS is mainly concern with all age group of peoples who love to wear clothes (Steele 2008). Clothes like Cotton, Polyester, etc. are the choice of different people. Many of them want to buy branded and costly products. The chosen segmentation criteria are based on gender-related, age-related, behavior related and lifestyle related of the market for MS. Clothing is the favorite for both men and women where the clothing lines can include casual and business perspective (Tracy 2014). Implementation The application or evaluation process can be analyzed by some mix market strategies. One of the best market mix strategies is 4p's of marketing. 4P's of marketing strategy Source: https://professional-paper-writing-service.blogspot.in/2013/05/marks-and-spencers-current-4-ps-of.html Product The garment products of Marks and Spencer are well known as first class quality, variety, and style (Westwood 2011). Marks and Spencer always maintain their product quality to achieve customer loyalty. Price Marks and Spencer's charges a standard to high prices for its garment products which become reasonable price to very costly price. Place There are entire 600 plus stores of Marks and Spencer in the entire United Kingdom. That's why the product of Marks and Spencer can be easily available in all cities and towns of UK. Promotion The promotion process of Marks and Spencer can be done by advertisement on television. Also, the promotion process is going on social media as well as newspaper. Conclusion Currently, the market has been filled with a variety of confronts that is expanding day by day in the base of the competitive environment. In this concern, Marks and Spencer would chase any business strategy in the base of opposition to regulating and manage its staff for completing of aim and objectives and to give a good reason for their need for accessible resources and their involvement with the company. References Cadogan, J. (2009).Marketing strategy. London: SAGE. Cotton, D., Falvey, D. and Kent, S. (2000).Market leader. Harlow: Longman. Guide to HR administration. (2007). Washington, D.C.: Thompson Pub. Group. Holloway, S. (1998).Situation analysis. Aldershot [u.a.]: Ashgate. Labov, W. (2001).Social factors. Malden, Mass: Blackwell. Market dominance and antitrust policy. (2003).Choice Reviews Online, 41(01), pp.41-0440-41-0440. McDonald, M. and Dunbar, I. (2013).Market segmentation. Chichester: John Wiley Sons. Noe, R. (2006).Human resource management. Boston, Mass.: McGraw-Hill. Polidoro, F. and Toh, P. (2011). Letting Rivals Come Close or Warding Them Off? The Effects of Substitution Threat on Imitation Deterrence.Academy of Management Journal, 54(2), pp.369-392. Steele, J. (2008).The Market. New York: Hyperion. Tracy, B. (2014).Leadership. New York: American Management Association. Westwood, J. (2011).How to write a marketing plan. London: Kogan Page.